brief

Lead the creative direction for the IMG Suite at Roland-Garros, creating a distinctive brand experience for IMG’s premium hospitality space on Court Philippe-Chatrier. Set against the iconic backdrop of Paris’s Grand Slam, the challenge was to establish a bold, recognisable IMG identity while complementing the heritage and understated elegance of Roland-Garros.

creative execution

A cohesive visual identity brought the IMG brand to life across the Suite, balancing bold brand expression with the refined aesthetic of the tournament. The identity extended beyond the space into a considered collection of bespoke touchpoints, including caps, tote bags, magnets, postcards and menus, creating a consistent brand experience for guests throughout the tournament.