brief

To develop the brand identity for third edition of the IMG x RedBird Summit at Soho Farmhouse in the Cotswolds. The annual summit brings together influential leaders and voices across the sport, media, and entertainment industry. This year’s programme featured panels with CBS presenters Micah Richards, Thierry Henry, and Jamie Carragher; former Chief Business Officer of Google X, Mo Gawdat; Olympian Tom Daley; and Adidas CEO Bjørn Gulden. Guests were welcomed to a three-day countryside retreat, complemented by live performances from Rag’n’Bone Man and Sophie Ellis-Bextor.

solution

Evolved the existing brand identity to create a bolder, more impactful presence that stood out against the natural Soho Farmhouse setting. The refreshed identity was rolled out across a wide range of touchpoints, including large-format print, stage design, motion graphics, wayfinding and bespoke merchandise – delivering a cohesive and elevated summit experience for guests.

Event Production: Smyle: Experiential Agency London
Photography: Matt Eachus