brief

To design the brand identity for the IMG x RedBird Summit 2024. The three-day event at Soho Farmhouse brought together some of the most inspiring voices in the sports and entertainment industry alongside an agenda of panels, keynote speakers and music performances from James Bay & Natasha Bedingfield. 

creative execution

Created a design system integrated the IMG and RedBird brands through colour and typography. The system was designed for flexibility, ensuring it could be applied across various collateral, including print and digital assets, animations, signage, stage design and merchandise.