brief

Design and lead the creative direction for IMG Wrapped 2025, an end-of-year event held at Exhibition White City in London. The event marked a moment to celebrate a year of teamwork, innovation, and excellence – reflecting on IMG’s standout achievements while setting the stage for an even more impactful 2026.

creative execution

The identity was designed to be bold, energetic, and reflective of IMG’s influence within the sports media industry. It needed to be flexible across a wide range of touchpoints – from large-scale event environments and conference-style presentations and panels, print, and digital assets & merchandise. The identity was designed to scale globally, maintaining a consistent visual language across events in New York, Buenos Aires, Singapore & Shanghai.