brief

During The Championships, Wimbledon, IMG House serves as a private hospitality destination in the heart of Wimbledon Village, welcoming clients, colleagues and some of the biggest names in sport and entertainment. The brief was to create a distinctive brand experience that reflected IMG’s identity while complementing the heritage and elegance of Wimbledon.

creative execution

A refined, editorial identity was developed to bring the IMG brand to life across the house. The visual language extended seamlessly across large-format signage, environmental graphics, print, digital, merchandise and food and beverage collateral, creating a cohesive identity throughout the guest experience.