brief

During Sportel Monaco, a leading sports and media convention, IMG hosts an annual cocktail party for clients and colleagues. The event brings together guests from some of the world’s leading sports leagues, federations and media organisations, including the Premier League, FIFA, NFL, NBA, Warner Bros. Discovery and ESPN. The brief was to create an event identity that brought the IMG brand to life in a physical space, while remaining visually harmonious with the venue’s existing aesthetic.

creative execution

Drawing on IMG’s core brand elements, a bespoke set of blurred sports images was developed, with a colour palette inspired by the venue’s surroundings. The event identity was executed across a range of touchpoints, including large-scale scenic builds, food and beverage details, digital and print materials and signage.

The photography brief focused on capturing the event in a candid, disposable-camera style, documenting both the brand experience and spontaneous moments throughout the evening.